Sign Design

How should I begin with sign design?

Starting the design journey for your sign is a strategic process rooted in understanding and foresight. We can help you each step of the way but here’s a step-by-step guide to help you know what you need before you meet with us: 

• Define Your Purpose: Before any design work begins, it’s essential to pinpoint the core purpose of your sign. Are you looking to inform, direct, promote, or brand? Your goal will greatly influence the design direction. 
• Know Your Audience: A sign meant for millennials might look different from one targeting senior citizens. By identifying your target audience, you can create a design that resonates with them emotionally and aesthetically. 
• Location Insights: The placement of your sign matters. A sign that’s meant for a busy street should be easily readable at a glance, while one for an indoor setting, like an office reception, can afford to be more detailed. Consider the viewing distance, lighting conditions, and background before finalizing design elements. 
• Size and Proportions: Depending on the space available and the information to be included, decide on a size that’s both practical and impactful. Remember, bigger isn’t always better; it’s about finding the right balance. 
• Color and Font: Colors evoke emotions and can significantly impact a sign’s visibility. Contrast is key to ensure legibility. When it comes to fonts, simplicity often triumphs, especially for signs that need to be read from a distance. 
• Sketch Your Ideas: Even a rudimentary hand-drawn sketch can give a starting point and help communicate your vision to the design team. If drawing isn’t your strength, collating reference images or creating mood boards can also be beneficial. 

What if I need help with my design concept?

If you have an initial idea that requires some refining, our design team can assist you in simplifying your thoughts while providing helpful suggestions. We collaborate closely with you, comprehending your brand, objectives, and target audience to create a sign that leaves a lasting impression and is consistent with your business values.  

Can I see a mockup of the design before the final product?

Our process is centered around collaboration. After the initial design phase, we offer a digital mockup or proof of the sign. This step lets you see the final product, request any necessary modifications, and confirm that the design meets your expectations before moving forward with production. We never want you to be dissatisfied with the sign’s installation.  

Do you incorporate existing brand logos and guidelines into the design?

Maintaining brand consistency is crucial for businesses. You can share logos, brand guidelines, or other design elements with us if you already have logos. Our team will ensure that your sign design aligns with your brand identity, helping convey a consistent message across all platforms.  

At Legacy Custom Signs and Graphics, we commit to transforming your ideas into designs that captivate and communicate effectively—partner with us for a design experience that is both comprehensive and tailored to your unique needs.